Bloody Ishq Movie Review
Story Overview
Bloody Ishq is a 2024 Hindi-language horror thriller directed by Vikram Bhatt and penned by Mahesh Bhatt along with Suhrita Das. The film premiered directly on Disney+ Hotstar on 26 July 2024. The narrative follows Neha (Avika Gor), who, after surviving a near-drowning and suffering memory loss, is taken to a secluded mansion on a Scottish island by her husband Romesh (Vardhan Puri). While restoring the mansion into a hotel, Neha begins experiencing paranormal occurrences and suspects dark secrets connected to her husband’s past and her fading memory.
Director & Creative Team
Vikram Bhatt—the veteran of supernatural thrillers—returns with a storyline blending horror, mystery, and romance. But despite the seasoned team—Mahesh Bhatt (writer) and Houseful Motion Pictures—the film fails to deliver fresh energy.
Cast & Character Performances
- Avika Gor portrays Neha with earnestness, but reviews point out her performance lacks conviction and range.
- Vardhan Puri as Romesh is serviceable, but written with limited backstory, his character lacks emotional depth.
- Jennifer Piccinato brings a femme fatale energy but is described as clichéd and unremarkable.
- Rahul Dev in a brief role adds intrigue, though not enough to elevate the plot.
Script, Direction & Tone
Critics are unanimous: Bloody Ishq recycles outdated haunted-house tropes—creaky doors, memory loss, isolated castles—offering nothing surprising, even from a seasoned storyteller like Vikram Bhatt.
The writing fails to build credible tension, often leaning into soap-opera melodrama instead. Romantic overtones overpower elements of horror, resulting in an awkwardly balanced tone.
Visuals, Music & Technical Aspects
A major setback is the overreliance on CGI and green-screen visuals. The mansion, the island, and even the ghostly apparitions appear artificial—undermining the ambiance.
The film’s score and music fail to heighten scares or atmosphere, criticized as underwhelming.
Critics & Reception
Times of India gives it 2/5, citing poor execution in both horror and romance.
Binged calls it a “bad horror film with no chills or jump-scares,” rating it 1.5/5.
Rediff claims the film feels ill-conceived, while The Indian Express labels it “Vikram Bhatt’s worst film” at 0.5/5, pointing to lackluster narrative and production.
Piktalk similarly highlights poor pacing, weak plot, and technical shortcomings as fatal flaws.
On the flip side, Cine-Tales offers a more lenient 3/5, noting that the cast helps salvage some engagement.
Audience Buzz
General consensus on social platforms is discouraging. Viewers find the story predictable, the scares lacking, and the pacing draggy—a forgettable horror outing even for fans of the genre.
Final Verdict
Bloody Ishq attempts to blend romance and horror within a classic haunted mansion setup, but its overused tropes, weak thermal thrills, and low-grade technical polish make it a miss. Only Avika Gor delivers some warmth in an otherwise cold execution.
Rating: 1.5/5
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